DeMarco’s WWE Smackdown YouTube Viewership Report (5/28/19)

Greg DeMarco’s look at the WWE Smackdown YouTube viewership for the May 28th broadcast!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more). The weekly WWE Smackdown YouTube Performance Report is a look into that success metric.

As you’ve become accustomed to, here is this week’s WWE Smackdown YouTube Performance Report, compiled overnight Thursday (about 36 hours after Smackdown went off the air), for the 5/28/19 edition of WWE Smackdown:

• Roman Reigns & R-Truth vs. Drew McIntyre & Elias – 2.653 million views
• Elias wins the WWE 24/7 Championship – 1.229 million views
• Triple H vs. Randy Orton promo video – 697k views
• R-Truth & Carmella on the run – 683k views
• Bayley vs. Lacey Evans – 680k views
• Kofi Kingston vs. Kevin Owens – 638k views
• Heavy Machinery interrupt Daniel Bryan & Erick Rowan – 406k views
• Carmella vs. Mandy Rose – 273k views
• Charlotte Flair & Lacey Evans spill the tea – 221k views
• Andrade backstage promo on Finn Balor – 120k views
• Aleister Black “is waiting” (so are we!) – 88k

Ratings analysis appears after the ad – buy a shirt!

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Greg DeMarco’s WWE Smackdown YouTube Ratings Numerical Comparison

Numerical analysis!

• 5/28 edition of Smackdown: 7.688 million total views across 11 videos
• 5/21 edition of Smackdown: 7.647 million total views across 13 videos
  • +41k views, 0.5% increase over last week
• 5/28 Top 5: 5.942 million views
• 5/21 Top 5: 5.085 million views
  • +857k views, 16% increase over last week
• 5/28 average: 698k views
• 5/21 average: 588k views
  • +110k views per video, 18% decrease over last week

Greg DeMarco’s WWE Smackdown YouTube Ratings Analysis

The overall views are up over last week, but that’s done with two less videos. Of course, that also means that the average per video is up, and it’s up over 110k views.

Roman Reigns and Elias are both atop the list once again, but this time Drew McIntyre and R-Truth join the fray. Truth has been money, reaching the Top 5 of every show since winning the WWE 24/7 Championship. He’s performing so well that you have to wonder if they’ll expand the coverage of his championship beyond Raw and Smackdown, with more viral videos at airports, the WWE Performance Center, his hometown in North Carolina. You also have to wonder if he’ll factor in plans outside of the WWE 24/7 Championship, or if they’ll put more focus on that title since it’s doing so well.

Crazy stat this week: The promo package for Triple H vs. Randy Orton came in 3rd, and it’s the same promo we’ve already seen. I don’t know why this is doing so well, but there’s definitely some interest there. I was also sad to see that the Kofi Kingston vs. Kevin Owens showdown, which was hyped for the show, fell just outside the Top 5. It had a million less views than the tag team main event.

My favorite video…Kevin Owens challenges WWE Champion Kofi Kingston!

What did the YouTube results for this week tell you?